Guides, articles
and free presets.
What we tell clients in the first meeting, and the free presets we made for the motion design community.
Green marketing and sustainable video production
Sustainability is no longer a marketing buzzword, and video marketing has a significant role to play. Why sustainable video production matters, the benefits of green video marketing, and a to-do list for 2025.
10 years at Ministry of Motion: from pixels to partnerships
Andy Sones looks back on a decade of Ministry of Motion: the lesson that beautiful content is not enough, the 3C methodology that came out of it, and why purpose beats noise.
2025 Video Marketing Forecast
The trends set to shape video marketing in 2025, from personalised and short-form video to 3D, data storytelling, sustainable production and brand mascots, plus a toolbox for the year ahead.
Understanding Animation webinar
A deep dive into all things animation and motion graphics, hosted by Andy Sones on Tuesday 16 July 2024.
Personalised Video
Personalised videos are quickly changing user experience and customer engagement. What they can do, from Spotify Wrapped to account based marketing, and how to get one made with your own data.
GIFs: a deep dive
The pros and cons of working with GIFs on your website and social media, and when newer formats like Lottie and Rive do the job better.
How to use Lottie Files
Explore the possibilities of vector-based animation: what Lottie Files are, why they stay crisp at any size and load fast, and where exporting and interactivity get tricky.
What is Rive?
Rive brings fast, light and interactive animation to the web. Why we have found it game-changing for online animation, how it compares with Lottie, and what it can do for retention and page speed.
Illustration for Animation
A guide to the process of turning illustrations into engaging animated content, written for agency partners and for fellow artists and illustrators.
Free After Effects presets
Presets made in the studio and shared with the community: counters, connectors, crops, smoke and more, each with a short tutorial.
How to easily measure your next video marketing campaign
Set goals you can measure, track engagement and conversions, pin down your audience, report ROI and run A/B tests. A short e-book on measuring the success of a video campaign.
Why do you need a long-term video partner?
Discover the benefits of working with a long-term video partner. With reliable and cost-effective solutions, find out how they can enhance your marketing.
10 common video mistakes you can avoid
Ten common mistakes to avoid when undertaking a video or animation project, from a vague brief to forgetting the call to action.
8 TikTok stats every marketer should know
Eight statistics on TikTok's users, engagement and advertising, and what they mean for your next campaign.
Free video brief template
It is easy to get overwhelmed at the thought of getting your idea out of your head and onto the screen. A simple, effective video brief covers your objectives, positioning, audience, messaging and deliverables from the start.
The Comprehensive Guide to Creative Video
How a film is costed and produced, what to send us, what you get back, and a jargon-buster so you never have to nod along.
Nothing of that kind yet.
Free presets
15 After Effects presets, each with a short tutorial, sent by email.
- 0:34
Networker
Draws lines from a shape layer to up to ten other layers and keeps them connected however the layers move.
0:28Digital Number Counter
Builds a digital number counter on a shape layer, with plenty of settings to make it your own.
0:41Smoke Machine
Emits procedural smoke from a point, with plenty of options to customise it.
0:28Anchor Pointer
Moves a layer's anchor point with separate X and Y controls, and keeps it in place when the text changes.
0:55Auto Box
Makes a box that fits any layer in an instant, handy for subtitles and alpha mattes.
0:29Circuit Connector
Draws a line between two layers, with joints, for a circuit board look.
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