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Smilo

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Thing or Two (agency)Campaign2023

A TV advert for Smilo, a virtual dental platform, made with the agency Thing or Two.

We teamed up with the agency Thing or Two on a clear, simple TV advert for Smilo, a virtual dental platform designed by dentists for dentists. The brief was to convey what Smilo offers in a way its audience would take in straight away.

The making of Smilo

Character style variations

Two versions of the same dentist character side by side, one in a short purple cardigan and slim blue trousers, the other in a long purple coat and wide blue trousers, each with a pale blue shadow behind her

Storyboard stills

The dentist character in glasses and a purple cardigan gestures with one hand against a pale blue background with outlined teeth
The character holds her cheek in pain while a speech bubble shows a tooth with a red sore spot
The character holds up a phone beside a scan of an open mouth, with a purple line sweeping across the image
A hand holds a phone showing the smilo.ai logo on its screen, with outlined teeth in the background

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Smilo2023

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