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Drop by Drop

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Colab Health (agency)Campaign2023

A global awareness campaign for beta-thalassaemia, made with Colab Health and told through Jo's story.

Working with Colab Health and Thalassaemia International Federation, we were responsible for the visual approach, the designs and the production of a 30 second TV advert and a 120 second animation, raising awareness of beta-thalassaemia worldwide. The film tells the story of Jo, a young girl with beta-thalassaemia, and her journey with the disorder.

The making of Drop by Drop

Jo: character design

Character designs for Jo at three ages, a young child, an older child and a young adult, with her parents holding her as a baby on the left.

Progress sketches

Nine rough pencil sketches of scenes from the film: Jo's family, children playing outside, a doctor explaining blood shortages, Jo in a crowd of onlookers, a classroom and an office.

Character rigs

Play Jo as a young child
Jo as a young child
Play Jo as an older child
Jo as an older child
Play Jo as a young adult
Jo as a young adult

Video stills

Six stills from the finished film: Jo beside a title card, an iron build-up diagram, Jo with her parents in a crowd, Jo holding a letter among onlookers, a classroom, and Jo as an adult on a sofa with a baby in a thought bubble.

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Drop by Drop2023

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