Client area

JOE: Journey of Empowerment

Play the video

Colab Health (agency)Explainer2024

A character and explainer film introducing JOE, Colab Health's information and support hub for people affected by myelodysplastic syndromes.

JOE, the Journey of Empowerment, is a character and companion for the myelodysplastic syndromes community, made in partnership with Colab Health. We designed the character and animated the explainer that introduces the programme: a central hub of information, support and guidance for patients, carers and healthcare providers, with modules that run from understanding MDS and treatment options to nutrition, mental health and wellbeing. The job went from moodboards and styleframes through character development to the finished film and four subtitled cutdowns for social media.

The making of JOE: Journey of Empowerment

Moodboards

Moodboard sheet one, labelled Style 01, clean sincere: a grid of flat illustrated people and portraits in warm colours, with two blue JOE character faces down the left edge
Moodboard sheet two, labelled Style 02, cartoon geometric minimal: simple rounded cartoon faces and figures in bright flat colours, with the two blue JOE faces down the left edge
Moodboard sheet three, labelled Style 03, abstract characters: blobs, stars, cones and other shapes with faces and limbs, with the two blue JOE faces down the left edge
Moodboard sheet four, labelled Style 02, shape and line: people drawn with thin outlines and loose colour fills, with the two blue JOE faces down the left edge

Character style frames

Two style frames of David, a bearded man in round glasses, navy jumper and beige trousers, side by side on pale blue with small floating orbs: a more detailed shaded version on the left and a flatter version on the right
Two style frames of Jane, a woman with long fair hair in a white top, black sleeves and blue jeans, side by side on pale blue with small floating orbs: a more detailed shaded version on the left and a flatter version on the right

Character development

Six expressions of JOE, a round blue character with small orbiting orbs, labelled neutral, waving, happy, questioning, worried and thoughtful
Six more expressions of JOE, the round blue character, labelled sleeping, strong and empowered, informed, celebrating 01, celebrating 02 and depressed, on a transparent background

Social media output

Play JOE social cut-down 04
JOE social cut-down 04
Play JOE social cut-down 01
JOE social cut-down 01
Play JOE social cut-down 05
JOE social cut-down 05
Play JOE social cut-down 02
JOE social cut-down 02

More like this

All projects
Heat Pump AnimationBirmingham Women's and Children's HospitalExplainer2023Drop by DropColab Health (agency)Campaign2023ColloquyColab Health (agency)Character2022
Next project: FA Cup Intro SequenceLeicester City Football ClubFilm2022

JOE: Journey of Empowerment2024

Streamed from Vimeo, which may set its own cookies: open it there instead.