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MDS Alliance

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Scientific Educational Support (agency)Series2022

A short series of animations on different aspects of MDS for an international patient organisation, each delivered in nine language variants.

A short series of films on different aspects of MDS for Scientific Educational Support, made for MDS Alliance, the international umbrella organisation that aims to ensure MDS patients have access to the best multi-professional care. We developed the creative concept for how the animations could look and work, then designed and delivered the films, each in nine language variants. An asset pack of the characters and illustrations went with them, so the client could use the artwork across other collateral.

The making of MDS Alliance

Character development

Pencil sketches of the four cell characters, a sideroblast, a blast cell, a chromosome and a stem cell, with handwritten notes on markings and leg length
The four finished characters in a loose watercolour style, a yellow sideroblast, a purple blast cell, a blue chromosome and a red stem cell, each with a smiling face and stick legs, labelled underneath

Progress sketches

Six pencil storyboard frames: a blood stem cell, a clock and a figure with a chromosome, blood stream and bone marrow percentages, the letters MDS with a copper symbol and pills, a DNA strand and an eye, and cells of abnormal size and shape

Translations

Six stills from the finished animations in French, Korean and Arabic: a red blood cell drawing labels for white and red cells, and a sideroblast beside a sticky note with its name, each with subtitles

Client thoughts

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MDS Alliance2022

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