Glimmers

GlimmersCharacter2025

Brand identity, characters and rigs for a new online home accessories and gifts store, with stickers and GIFs for social.

Glimmers is a new online store for home accessories and gifts. We helped shape the brand identity, designed its characters and built the rigs to animate them. The characters now carry the brand on social media, where we keep adding animations, stickers and GIFs.

The making of Glimmers

Brand development

The word glimmers in lower-case dark green serif lettering with small outlined sparkles dotted around it, on a transparent background
The word Glimmers in dark green serif lettering with a capital G and a cluster of yellow sparkles above the first letters, on a transparent background
The word Glimmers in a heavier dark green serif with yellow sparkles above the G, on a transparent background

Character designs

Character design sheet: the bear, the rabbit and the fox drawn side by side in two rows on the left, with larger drawings of the bear and the fox on the right
A sheet of small drawings of the bear and the fox together in different poses: hugging, waving, cheering, standing side by side, and lying down along the bottom row

Character rigs

Bear rig pose library
Fox rig pose library

Social media stickers and GIFs

Giphy stickers, set A
Giphy stickers, set B

Behind the scenes

Bear rig, lightswitch off and on

Next project: Christmas Advert 2022Ministry of MotionCampaign2022