Christmas Advert 2022
Ministry of MotionCampaign2022
The studio's own Christmas advert, made to show how a festive campaign comes together from the first brief to the finished film.
Our own Christmas advert for 2022, a character film made to show how we put a festive campaign together from the first brief to the finished piece. It was made the way we make a client film: brief, script, character design, storyboard and animatic, then build and animation. Once signed off, a film like this is exported in 16:9, 1:1, 4:5 and 9:16 with alternative calls to action, social cut-downs and translated versions, and the same approach extends to an animated Christmas card, batch rendered with individual names and logos from a spreadsheet.
The making of Christmas Advert 2022
Brief
Script
Designs and character development
Storyboard and animatic
Build and animation
This is where we rig the character, continue the illustrations, build the scenes, animate the character, refine the edit, add in sound effects and all that jazz.
Alternative brand uses
You give us a spreadsheet and we automate the rest.
