87 Percent

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87 PercentCharacter2022

An explainer and a character set that stand out from the crowd, for a workplace wellbeing company's rebrand.

87% gives organisations the evidence to make impactful decisions about wellbeing, with tools that help HR, people and teams build their own wellbeing strategy. As part of its rebrand, we made the explainer animation and designed a unique character set for it.

The making of 87 Percent

Character development

Four pencil sketches of the 87% characters with handwritten notes on limb thickness, above the same four characters finished in flat colour: orange, blue, purple and teal, each with large round glasses.

Character rigs

Character 4 rig showcase
Character 3 rig showcase
Character 2 rig showcase

Data visualisation

Four data graphics in the 87% style: a seven segment wellbeing wheel with a colour key, a pie chart with a percentage score, a semicircular gauge with a score, and a horizontal bar chart comparing three months.

Video stills

Six stills from the 87% explainer animation: a blue character at a cluttered desk and then a tidy one, a city skyline under a magnifying glass and then with a glowing purple tower, an orange character slumped at a desk, and three characters together in a bright office.

Next project: Explore Event FilmHut 3 (agency)Event2024

87 Percent2022

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